The Times

PART I

Major Publishing and media production house

 

The Times Group also called Bennett Coleman & Co. Ltd.(BCCL) is the India’s largest media conglomerate according to the Financial Times as of March 2015. The company remains a family-owned business as the descendants of Sahu Jain own a majority stake in The Times Group. It is a private mass media industry founded on 4th November 1838 (177 years ago). It deals in publishing, broadcasting, radio, film, entertainment and web portals. Indu Jain is the present chairperson of the Times Group.

Media Ownership and its Concentration

 

The company has 16 publishing centers, 15 printing centers, fifty-five sales offices, over 11,000 employees, 5 dailies, including two of the largest in the country with approximately 4.3 million copies circulated daily, 2 lead magazines, 29 niche magazines reaching 2468 cities and towns and 32 radio stations.

Its major brands include:

  • The Times of India, world’s largest English-language broadsheet daily in terms of circulation.
  • The Economic Times, India’s largest financial daily, and the World’s second largest in terms of circulation after The Wall Street Journal.
  • Maharashtra Times, a Marathi daily.
  • Navbharat Times, a Hindi daily in Delhi and Mumbai.
  • Ei Samay Sangbadpatra, a Bengali daily in Kolkata.
  • Sandhya Times, a Hindi daily evening tabloid in Delhi.
  • Mumbai Mirror which is India’s largest circulated compact newspaper.
  • Kolkata Mirror.
  • Ahmadabad Mirror.
  • Pune Mirror.
  • Bangalore Mirror, Bangalore’s first morning compact daily.
  • Brand Capital.
  • Vijaya Karnataka, a Kannada daily.
  • ZigWheels, India’s largest Automobile magazine.
  • ET Wealth, India’s largest Personal Finance compact weekly.

The TV Channels under Times Group include MN+ HD, Romedy Now, Romedy Now HD, Movies Now, Movies Now HD, Movies Now 2, ET Now, Zoom, Times Now and Magicbricks Now.

The Times Group subsidiary companies include:

  • ENIL

Entertainment Network India Limited that controls:

  • Radio Mirchi National network of FM radio stations
  • 360 Degrees Events
  • Times Outdoors (TIM Delhi Airport Advertising Private Limited)
  • Mirchi Movies Limited Filmed Entertainment.( Producers of BEING CYRUS, VELLITHIRAI, MANJADIKURU)
  • Media 360 Concept India Pvt Ltd.

      Times Internet Limited

 

Times Internet Limited is one of the largest internet companies of India. It extends interests in spheres of online news, online business news, Hindi, Marathi, Kannada, and Bengali news, ecommerce, music, video, and communities. Some of the larger properties of TIL include:

  • Indiatimes shopping – one of the largest and earliest ecommerce portals in India.
  • Indiatimes
  • com
  • com
  • com
  • com
  • com
  • ZigWheels
  • co.in

 

  • Times of Money

Times of Money operates financial remittance services for Indians abroad to send money back to India. Their product, remit2India, is a standalone product, while also powering the remittance services of many banks globally.

  • Times Business Solutions
  • TBSL, corporate website of TBSL.
  • TimesJobs, a jobs portal.
  • Techgig, a professional networking site for Technology Peoples.
  • SimplyMarry, a matrimonial portal.
  • Magic Bricks, a real estate portal.
  • Yolist, free classifieds portal.
  • Ads2Book, online classifieds booking system for print publications.
  • PeerPower, a Senior-Level professional networking portal.

 

  • World Wide Media

World Wide Media started off as a 50:50 magazine joint venture between BCCL and BBC magazines. In August 2011, it was announced that Bennett, Coleman & Co. bought out the remaining 50 per cent shares of Worldwide Media from BBC Worldwide thereby making World Wide Media a fully owned subsidiary of BCCL. Presently it covers the following:

  • Filmfare Awards, an awards show.
  • Femina Miss India, a Beauty Pageant.
  • India World, a Male Beauty Pageant whose winner represents India in Mr. World.
  • Miss Diva, a part of Femina Miss India pageant.
  • Top Gear Magazine India.
  • BBC Good Homes.
  • Femina Hindi.
  • Hello Magazine.

Times Group through its subsidiary companies in the realms of marketing, advertising, print and broadcast journalism, mass media, business corporations and other financial endeavors, has attained the apex position in the present plight. It is the largest conglomerate, which has emerged as a media monopoly influencing the public sphere using its various media tools. By conducting Filmfare awards, publishing Femina, hosting Miss Diva and Mr. India World and propagating its views through ENIL companies, Times Group has ameliorated the sophistication of the cross cultural pan India. Through offering its business solutions, Times Group has in a way created a huge hallway of windows of opportunity for the developing India. The power of media is well concentrated in the hands of it. Its effective print and broadcast journalism has homogenized the diversely opinionated Indian audience. Thus in the media sector ,Times Group is presently soaring at the pinnacle of the media ownership, where major leading brands of media like Times Now, Times of India are under the strings of  it.

 

Patterns of news and information

 

Spanning across the significant sectors of the market, it’s quite convenient for Times Group to disseminate the news and information. Avery striking aspect of it is that it has a gleaming effect in its dissemination of information. May it be Times Now and Zoom for broadcast journalism or Times of India for print journalism, the way they deliver the information to a certain level seems to be drenched in tones of extravaganza, exaggeration and elitism. Though the engrossment quotient remains saturated, many a times the preciseness of the disseminated information doesn’t remain intact. Utilizing the advancements in technology, Times Group has facilitated the growth of trade and commerce through its extensions like India Times Shopping and Magic Bricks. The informative pattern of news dissemination followed by Times Now and Economic Times has escalated the society to a higher echelon.

Be it Arnab Goswami of Times Now debate or The city times of Times of India, the way the news gets delivered emphatically to the readers is the same. The same impact in a recreational sense is seen through the jokes and pranks of Bollywood stars at Filmfare Awards. The audience gets attached to the various wires of the same network, here Times Group. Audience has made Radio Mirchi and Gaana.com an integral part of their lives as they deliver the same information in a frolic fun way which not only appeals more emphatically to the people but also instills the sense of brand equity in their minds. Economic Times is said to be the every morning’s ephemeral companion of every business class person, may he be a CEO or a potential shareholder. That is the efficient system in which Times Group releases its information in the esteemed pages of its newspapers and magazines. Miss Diva, Romedy Now and Femina are the rudimentary requirements of contemporary civic Indian women, who consume their sense of feminism through these portals of Times Group. Times Group is truly the largest conglomerate of India.

PART II

If the nature of media’s audience is changing, then mass communication processes must also change. Four examples to substantiate this statement:

 

With the changes in the attitudes, approaches and aspects of the audience, the mass communication processes need to adapt to the changes. As the audience progresses ahead, the media houses have to alter, advance and upgrade their strategies. This is done extensively to meet out to the demands of the audience. As customers are the king, products and services need to be presented to them in their desired way for which media processes have to be modified. Media is under a constant development which is in concord to the development of the audience. Some of the examples of this phenomenon can be:

  • The pattern of news being shown today is a very evident example of this phenomenon. There was a time when only Doordarshan aired the national television. In the entire day of display only half an hour was allotted to news and the rest time was for informative clips and light hearted serials. Today the scenario is way different, due to the fast moving life of the pre dominantly cosmopolitan lifestyle; news has been now made as ‘breaking news’. The world wants to be informed of the surrounding and the happenings. Thus news has transcended the ancient boundaries of time and location. Anyone can access news anytime at any place. News is constantly under construction, as days pass away, news becomes more interactive, informative and individual oriented.

 

  • Cinema too has flown away from the black white soundless sequences to a motional vibrant scale. People evolved in their backgrounds, their standards of living enhanced. Thus the very structure of society leaped ahead the traditional ambit. The old hackneyed cinema got transmogrified into a moving sequence of life shots. People relish movies and serials which connect with them and in that short span of 2 hours or so, convey the desired message and entertain them. Cinema is a living example of the modernization. Audience grew in their psychological frames, consequently cinema became more people oriented and socialistic in nature. It was for people’s benefit that cinema took a leap in its content, angles and screenplay.

 

  • Time is money in today’s rat race. Technology has bridged the gaps and thus people are trying to sculpt the 25th hour out of their daily routine. In such an era, where landlines and telegrams and postal system have faded into history, advanced cell phones and smart phones are facilitating the communication around the world. May it be the increasing internet facilities or the developing media technologies; communication has got more time restricted. Thus even abbreviations have ensued in the texting world. People care for their time; they want the same bit of information to be bombarded at them but in the most concise way. Bulletin news, terribly tiny tales, short weather forecasts, less than 60 character news, push messages are some of the repercussions of this. Thus again technology has molded itself to suit the better, easier and faster delivery of information through its media processes.

 

  • The audience is not a passive ignorant fool anymore. The increasing literacy rate has ensured the questioning radical approach in the audience. Thus the hypodermic needle theory is losing its importance in that context, as audience does not take up anything which you throw at it. Thus the media communication processes involved in advertisement and marketing are changing. The scientific pragmatic perspective is being employed in these sectors. Any product or service being advertised now shall be backed up with scientific, emotional or persuasive arguments. Unlike the primitive days, the communication processes involved in the advertisements and public relations are more objective and particular. They are designed in a way that every single person viewing it, builds up a personal contact with whatever is being portrayed. This is being done to match up with the increasing horizons of the audience.
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